Episode 191

179 FS Reducing Churn with Steven Bristol

00:00:00
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00:49:12

December 3rd, 2015

49 mins 12 secs

Your Hosts

About this Episode

02:06 - Steven Bristol Introduction

02:32 - “Churn”

03:08 - The Genesis of LessChurn

04:04 - How does it work?

06:45 - SaaS Products

  • Benchmarks

09:41 - Steven’s Background

10:58 - The SaaS Path (Advice)

18:36 - Churn University

21:48 - Outbound

24:14 - Pricing

26:43 - Customer Trust

32:44 - The Psychology of Churn

34:54 - Zombie Revenue

36:28 - Keeping Customers Around

  • Onboarding
  • Mandatory Field Feedback

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