Episode 194

181 FS Facebook Advertising with Mojca Marš


December 23rd, 2015

59 mins 46 secs

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About this Episode

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02:59 - Mojca Marš

04:02 - As freelancers, why do (should) we care about Facebook?

06:22 - Where do you start? How often should you post?

09:18 - Who is going to see my page if I don’t advertise it?

11:41 - Who is going to see my new content?

12:52 - Growing a Community (Facebook Page) vs Growing Your Mailing List

16:07 - Why are people on Facebook? Who is on Facebook?

19:39 - What should I post? How do I post without being salesy?

  • Be yourself!

25:38 - What kind of page should I make?

31:25 - Should all businesses advertise on Facebook?

35:24 - Building Trust with Users

37:41 - Involving Your Audience

39:11 - Building a Community and then Marketing to that Community

42:30 - Experimentation and Testing


CodeMonkey (Reuven)
Sriracha Ketchup (Jonathan)
The Independent Consulting Manual: An Insider’s Guide to Building Six-Figure Solo Consultancies (Philip)
All Remote Confs (Chuck)
Freelancer Remote Conf (Chuck)
Clash of Clans (Chuck)
The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg (Mojca)
Spark (Mojca)
Staples Easy Button (Mojca)
Dinosaur Onesie (Mojca)