Episode 77

The Freelancers’ Show 077 – Recurring Revenue with Brennan Dunn


September 5th, 2013

1 hr 4 mins 2 secs

Your Hosts

About this Episode


Brennan Dunn (twitter github blog)
Reuven Lerner (twitter github blog)
Curtis McHale (twitter github blog)
Ashe Dryden (twitter github blog)
Eric Davis (twitter github blog)
Jeff Schoolcraft (twitter github blog)
Charles Max Wood (twitter github Teach Me To Code Rails Ramp Up)

01:37 - Brennan Dunn Introduction

Double Your Freelancing Rate by Brennan Dunn
The Blueprint -- Learning to Sell Online by Brennan Dunn
Consultancy Masterclass

02:46 - Closing the Consultancy

We Are Titans

04:31 - Working on and Marketing Products
05:37 - Recurring/Predictable Revenue

Gail Goodman, Constant Contact. How to Negotiate the Long, Slow, SaaS Ramp of Death

11:28 - Onboarding Clients for Retainer Deals

Provide Recurring Value

22:43 - The Proposal

Provide a Guarantee

26:49 - Training Engagements and Seminars

Lower vs Higher-end Offerings

35:19 - Scalable Training (Video)

Mastering Modern Payments: Using Stripe with Rails

36:45 - Marketing

Nathan Barry: How To Launch Anything
“Be Everywhere”

48:14 - Struggles with building a product

Finding Time
Nostalgia for Consulting

56:05 - Packaging


Chromoji (Ashe)
PuzzleJuice (Curtis)
The Total Money Makeover: A Proven Plan for Financial Fitness by Dave Ramsey (Curtis)
Thank You For Arguing, Revised and Updated Edition: What Aristotle, Lincoln, And Homer Simpson Can Teach Us About the Art of Persuasion by Jay Heinrichs (Reuven)
Having a Clean Office (Chuck)
Fujisu ScanSnap S1300i (Chuck)
Informly (Brennan)
indieconf (Brennan)

Book Club
Book Yourself Solid with Michael Port! He will join us for an episode to discuss the book on September 24th. The episode will air on October 3rd.
Next Week
Training & Coaching
CHUCK: Eric is our ‘Yes’ man.

[Hosting and bandwidth provided by the Blue Box Group. Check them out at bluebox.net.]

[You're fantastic at coding, but do you have an action plan to take it to the next level? The upcoming book, Next Level Freelance, will help you optimize your freelance business for happiness. The book is packed with actionable steps to make more money, case studies, tips to find more clients, and exercises for you to establish your desired lifestyle. Extras include: 9 interviews with freelancers who make great money while enjoying great work-life balance, videos on strategies to find quality subcontractors, and videos on making more free time by outsourcing your daily tasks. Check it out today at nextlevelfreelance.com!]

[This episode is sponsored by Planscope. Planscope’ is a project management and collaboration net built for freelancers in the way they work with clients. It makes it easy to price out new estimates, and once you’re underway and help answer the question, this gets done on time and under budget. I’ve been using Planscope to do my estimates and manage my projects and I really, really like it. It makes it really easy to keep things in order, and understand when things will get done. You can go check it out at Planscope.io.]

CHUCK: Hey everybody and welcome to Episode 77 of The Freelancers' Show! This week on our panel, we have Reuven Lerner.

REUVEN: Hello there!

CHUCK: Curtis McHale.

CURTIS: Hello!

CHUCK: Ashe Dryden.

ASHE: Hi everyone!

CHUCK: Eric Davis.


CHUCK: Jeff Schoolcraft.

JEFF: What’s up!

CHUCK: I’m Charles Max Wood from DevChat.tv. This week we have a special guest, Brennan Dunn.

BRENNAN: Hey guys!

CHUCK: Brennan, since you haven’t been on the show before, do you want to introduce yourself?

BRENNAN: Sure! My name is Brennan Dunn. I came from running a consultant business. Within the last year and a half, I’ve actually fully transitioned to making all of my income through products. I’m probably best known for Planscope, which is my project management app.